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Understanding feline pruritis from the pet owners perspective

Can social media listening identify and describe a pet patients pathway through a disease process in veterinary medicine?

Social media are seldom explored in animal health despite the potential for insights into pet owners’ perceptions. Owners often seek information and advice online before seeking veterinary care. The aim was to investigate owners’ perceptions of feline allergic skin disease using Social Asset, a proof-of-concept social listening (SL) platform to create a dataset concerning informationseeking behaviours.


kittens playing in a basket

More News & Events

Join us for the official launch of the vHive Incubator, the first companion pet and livestock focused Incubator at University of Surrey.
7 Feb 2024
The inaugural vHive event on the 11th Dec 23. With speaker permissions we now share the following presentations.
12 Dec 2023
Researchers in Taiwan have developed a novel way to detect oestrus in pigs using machine learning techniques.