Understanding feline pruritis from the pet owners perspective

Can social media listening identify and describe a pet patients pathway through a disease process in veterinary medicine?

Social media are seldom explored in animal health despite the potential for insights into pet owners’ perceptions. Owners often seek information and advice online before seeking veterinary care. The aim was to investigate owners’ perceptions of feline allergic skin disease using Social Asset, a proof-of-concept social listening (SL) platform to create a dataset concerning informationseeking behaviours.

 

kittens playing in a basket

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Presentation by our DataHub Director Kevin Wells at the 2024 European Veterinary Oncology Conference.
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